crushed for Adventure
crushed for Adventure
Navigating the China wine market is a large task for any importer new to the culture and consumer trends of Asia. But, as you will see even for the more experienced like CW Émilie Steckenborn it’s just as challenging. Follow Émilie as she works her way through China educating consumers about fine wine while soaking in the diversity of a growing wine dynasty.


CW Émilie Steckenborn is works for a North American importer in Shanghai. Follow her as she works her way through one of the fastest growing consumer wine regions in the world. Her postings will be a bird’s eye view of what it takes to sell wine in China. Émilie will also show you what makes this region so interesting and beautiful for the food and wine traveller.
A Canadian in China
Wednesday, April 11, 2012